Importance of Storytelling for UX Designers

Telling a great story simplifies complex problems into digestible chunks. It makes users relatable and builds empathy. It gives the team a shared understanding of complex problems. It inspires our team to want to build better software.

Agenda

• 6:00-6:15 pm: Setup/Networking, refreshments

• 6:15-6:30 pm: Intro/Announcements

• 6:30-7:30 pm: Presentation

• 7:30-8:00 pm: Networking

About Our Facilitators
Matt Lewis leads the User Experience team for GE Aerospace's commercial, service and system businesses. Previously to this role he served as VP Experience Strategy for WPP's Rockfish, a top digital agency in the U.S. that served the world's most forward-thinking companies. When Matt is not trying to save the world with design thinking, he is wrestling with his four young children, volunteering his time with his family parish and schools, or dropping slick stripes on his lawn while crushing NA craft beers.

Jeremy Miller is a product designer from New Orleans. He's been designing for over 15 years, working in software for the last 10. He's had lots of jobs in the biz from graphic design to front-end dev to UX design to UX leader, leading a team of designers across the U.S. and Europe.